Subscription campaign

Self-serve subscription site

Goal: increasing the subscription by introducing self-serve
subscription customer service site. The site is redesigned (prototyped) by me along with the help of the backend website vender (MG2). This site contains electronic replicas (e-Editions) of the
Bay Area News Group products, Membership Rewards (loyalty
programs) exclusively for subscribers plus serving as a customer
service platform.
The site is designed for The Mercury News subscribers.