Professional experience


Expertise in professional graphic software:
Adobe Creative Cloud
Adobe Acrobat / Dreamweaver / Illustrator
InDesign / Muse / Photoshop
Proficient in hand coding / HTML / CSS
Experience in Sketch3 and Procreate

Site design on WordPress (CMS) platform:

Expertise in Mac / PC software and hardware
Microsoft Office Suite
Proficient in presentation software: Keynote / PowerPoint
Expertise in traditional & digital illustration
Fluent in English and Chinese (Cantonese) and Mandarin

Working experience

Senior Graphic Designer [July 2007 – present]
The Mercury News / Bay Area News Group, San Jose


  • Established the Top Workplaces brand for the Bay Area News Group with redesigning the annual special publication. Since I took over the art direction of the publication design and event graphic design role since 2012, the list of the participating companies have been increasing from 25 to 100 this year. In addition, this growth also reflects to the increase of the Recruitment advertising volume through the year.
  • In Audience/Marketing Dept., accomplished setting up Membership Rewards site in Adobe Muse for subscribers to participate in contests such as music concerts, sporting events and special gift drawings.
  • Redesigning/art directing special section publications like the Education section of Live To Learn to outreach potential clienteles in local educational institutions with increasing readership/audience for the Bay Area News Group.
  • Redesigned visual component and content design for the prototype of the Scene Magazine in CMS (WordPress) platform as well as the main interactive activities mock ups as well as page layout design.

– Brand managing for the Bay Area News Group (both desktop, mobile and print products) and designing Search Marketing/Remail email blast for Audience/Marketing
– Designing digital campaign (both digital and print media) to promote audience through the Bay Area News Group All Access Subscription web site
– Creating digital marketing campaigns to promote new products for New Business Development sales and advertising teams
– Chief designing digital ads, magazine display advertising and page layout style for Scene Magazine
– Collaborating by working closely with national editors and regional editors to redesign both local and national landing websites and maintain the company’s branding
– Art directing the Spaces Bay Area magazine as well as Spaces Bay Area e-newsletter and visual design for the website
– Working independently for problem-solving in all the technical aspects through the web and print production process

Assistant Graphic Director [November 1999 – July 2007]
Daily News Group, Palo Alto

  • Establishing special section especially cover designs, content designs as well as developing the logo identity for publications like Fusion (entertainment guide), Home & Garden, On the Market (real estate guide), Wheels (automotive buying guide) and Stanford Football Special Section
  • Creating variety of marketing, media kits and promotional materials, for examples, logos, flyers and direct mails for sales
  • Managing and assisting in-house graphic team to reach their career goals
  • Problem-solving clients’ request in the advertising production process, copy writing and designing advertorial for various clienteles
  • Overseeing production and prepress of all Daily News Group’s publications

Freelance Graphic Designer [2011-present]
LED Engin, San Jose

  • Designing trade show graphics, marketing materials for vendors and advertisement for magazines

Web Designer / Design Consultant [2008-2009]
New Seeds Learning Center, San Jose

  • Web site design and graphic design consultant

Freelance Graphic Designer [2006-2010]
Creative Marketing Partners, Inc., San Francisco

  • Designing advertising materials for magazines

Freelance Graphic Designer [2003-2007]
Photo Momento, Santa Clara

  • Designing brochures and advertising materials for magazines (i.e. Wedding Bell and Modern Bride)

Prepress Assistant
Imagemaster, San Jose

Printing Assistant
Technology Printing, San Jose

Voluntary experience

Graphic / Web designer
Logos Baptist Church, Los Altos
Designing promotional materials for events and web design need for the church site: